In a press statement released by Klick Promotions, Omotola will be in South Africa from 27th April, 2015, to participate in a music thriller, accompanying a campaign song that will be performed by top African female singers.
Super screen diva Omotola Jalade Ekeinde is going soon to South Africa soon for the ONE Campaign and a new campaign to promote women empowerment.
In
a press statement released by Klick Promotions, Omotola will be in
South Africa from 27th April, 2015, to participate in a music thriller,
accompanying a campaign song that will be performed by top African
female singers including Omawumi (Nigeria), Judith Sephuma (South Africa) and Victoria Kimani (Kenya). The song will be co-produced by Cobhams Asuquo and Masterkraft.
According to the press release Omotola Jalade-Ekeinde said this about her new role, “I
am fortunate to be a young woman living her dreams, a trailblazer of my
generation. But I also recognize that many women and girls are not so
fortunate. Women and girls are hit hardest by the effects of extreme
poverty, but when we invest
in women and girls, we increase and accelerate the chances of
overcoming extreme poverty – for everyone. That is why I have joined
the ONE Campaign’s Poverty is Sexist Campaign, and I call on the public
to join me by signing the petition on www.one.org/sexist.”
The
campaign is tagged Poverty is Sexist, meaning that women and girls are
most seriously affected by poverty. And in order to eradicate extreme
poverty, there is a serious need to promote women empowerment. 'Poverty
is Sexist' was conceived to support the ‘Africa Union Year of Women
Empowerment’.
The campaign was launched on
Thursday 16 April by the ONE Campaign in Abuja, Nigeria, at a policy
forum that was attended by representatives of the National Association
of Nigerian Traders (NANTS), Equity Advocates and Save the Children
Nigeria among others.
The song will be used to
promote the campaign across the world, and will be officially launched
in Nigeria, Mozambique, and South Africa, during the World Economic
Forum for Africa and the African Union Summit.
The
campaign has a petition which calls on African leaders to fast-track
the fight against poverty, by investing more in women and girls, and
ensuring that resources put to the service of women and girls are
transparently and accountably used.
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